Second Draft

"Buttermilk Shop is a Cornish fudge company with shops in Padstow and Port Isaac. We recently designed them a new logo, representing them with a fresh, contemporary and colourful brand. We also created a line drawing to reflect their seaside location. The packaging combined Emma's illustration of a Cornish port with the new logo and clear text on bold backgrounds. The packaging was designed for three different types of products: fudge in a bag, slim box and multi-tiered boxes in different sizes. The whole collection works well together with each flavour having its own identity by having its own designated colour." Marie Lawley This was a project which involved the whole creative team, and the finished result took in the strengths of each member. We are working on a website to sell Buttermilk's products, the design will reflect and extend the brand. Keep an eye out to see when it is launched, as the fudge is certainly not worth missing!

You may remember we recently wrote about some business cards we have created for new business, Camel Self-Storage, well, we just completed their stationery and leaflet design. Being a new company the clients had a lot they wanted to communicate, wanting to show the full extent of their potential. So with the DL leaflet we chose stock imagery that would visually point the viewer to all the different services they offer. The back of the leaflet was used to help explain the process and to show the location. I stuck clearly to the defined brand colours, and feel we created an eye catching design. I have also been working on some advertising for the company, so watch out for that in local publications. With their stationery, the clients wanted to keep the information's presentation traditional. I had presented them with some more contemporary options, but the simplicity of the designs included in this post worked better for their target market. I am pleased with the final resul...

Riding Out The Recession is a website we built for Sean Maher, who has already set out on his mammoth bike ride to Africa. We designed the logo to be clean and clear, but with an adventurous, youthful edge, with the handwritten letters and fresh colours. The playful image of a cyclist riding the letters 'e' and 'c', and the silhouette of the continent tell the story of the trip. The website has been created to be a functional vehicle for finding out information about Sean, his cause, and the people who are helping him do it. The site is also a link to find out what Sean is doing with up-to-date information from social networking sites, and his own blog. We hope this website is a useful tool for him to share his adventures with us and we look forward to reading his latest news! Written by Marie Lawley

I knew I was heading to Bude, but still forgot my camera, so my iPhone had to suffice. We had been meaning to take a shot of the new sign we designed for Bored Lizard Surf Shop for some weeks, and as the late Autumn sun slipped behind the shops, I made the most of the fading light. We created the brand for Laurent Calvez's surf shop a few years ago, and it was good to see it on Bude high street. He has steadily added the new logo and colours to different areas of his business including posters, advertising and website. Bored Lizard has become an established feature of the seaside town, and has expanded its stock available in the store and online.

It was enjoyable to recently revisit a brand we created a few years ago. J.Murray Homes is a construction firm located in Somerset who have a keen sense of design in their work and presentation to the public. Emma Julian designed the logo as one of her first branding exercises after joining Pickle Design. This was our first opportunity to design and print manage advertising information for them. They chose to stick to their brand colours and use strong images from their portfolio. Their service stretches from smaller jobs to imaginative renovations. The fireplace pictured is a project the are very proud of, showing off their interior design skills as well. The print options they selected was a satin finish printed full colour on 300gsm stock. Durable and professional, able to stand being posted and displayed for extended periods of time.

Brand design has moved in new directions in recent years, and with the advent of mobile internet, promises to develop into ever new unexpected formats. Twitter has snowballed in recent months, and continuing our clients' visual identity here is also important. Above is the custom Twitter background that we created for Sean Maher's Twitter feed. It carries his brand for the charity bike ride, Riding Out The Recession, where he will be heading from Cornwall to Cape Town. It carries artwork from the website we are currently putting the finishing touches on, and his new logo. Make sure you keep an eye on his progress, we will put updates on our blogs and Sean will be both twittering and blogging as he travels.

"We are in the process of branding the new company 'Camel Self-Storage' and these are their business cards. We settled on a logo using Cornish colours and applied this to the business card. I wanted to keep one side very simple and impactive, so simply used the golden yellow and the logo. The back is all about communicating their details so it is all very self explanatory. There is a line drawing of a box visually reinforcing the brand. I have applied this same visual language to the website which is now online and we are currently working on the rest of the company stationery. This is a good clear brand, easy to recognise and communicative," Emma Julian.