Second Draft

We thought you would like to see a brochure we designed for the Wheelhouse. We posted a story about their website in 2012 which you can read here . This friendly guest house has a great location, right on Porthcressa Beach, St Mary's, on The Isles of Scilly. Previously our clients sent out a leaflet to anyone enquiring, but we wanted to create more of an upmarket brochure. We preposed larger sized pages to a standard six page DL, to allow more of a journey, meaning the central spread matched their panoramic views. We printed the brochure on uncoated stock to add texture to the feel, adding quality and really making use of the great photography of their location. There are elements of the website that we carried across, sky blues and boating navy complement the Polaroid style images. We layered the pictures - images of sea views, details of hospitality and pictures of the rooms - to create interest. Phrases from the website were brought in accompanying minimal text, making ...

We are very proud to unveil our 2014 calendar, an A2 poster celebrating great chair design. Every year we like to design a calendar for our clients - nothing standard of course - but a chance to show off the Pickle Design style, and hopefully create something our clients want to keep. There are always challenges we have to face, but it is quite fun trying to find a cost effective way to produce them, that doesn’t loose impact. Our 2014 calendar uses just two colours, red and blue, but layers them in opacities to create bold representations of iconic chair designs. The typography is clean and simple with a retro bent. Usually I draw my illustrations by hand and then scan them in, but for this particular project I had a very clear style in my mind, so I used Adobe Illustrator. I looked at these pieces of furniture as shapes, and made them up in shades and segments to build, hopefully, striking representations. The calendars are available from the Pickle Design website here , ...

The inside of the concertina fold Camel Snow flyer We thought we would show you some of our recent printing jobs for Camel Ski School who we have enjoyed working with for a number of years. The three DL flyers for Camel Ski School Initially they had an A4 folded to a third to promote the school, but as there is so much variety to their service chose to use three DL flyers which showcase key activities. They were distributed through the local region. The Camel Camps brochure cover The ski school, located in Rock, Cornwall, also runs camps for kids from the cities to make the most of outdoors activities and to teach them survival skills. The leaflets for the camps needed to work in a different way, they were to be sent to schools and needed to look eye-catching and dynamic. Inside pages of the Camel Camps flyer We thought the best format for this was a concertina fold leaflet. Each panel could then highlight a different aspect of what the team do and allow image...

Andy from Wavehunters approached us in the Spring of 2011 to create a leaflet promoting their surf school. We designed and printed an A4 folded to DL leaflet packed full of their great images, explaining about the service. We have worked for Wavehunters before, using their existing brand to create letterheads, complement slips and business cards. As the focus this time was to be on the surf school, we utilised their photographs and set out to communicate the atmosphere down on the beach. The inside page brakes down the many different activities they offer and showcases the latest craze, stand up paddle boarding. The look is both laid back, Cornish and packed full of possibilities. The leaflets have been well received and you may well see them, hopefully, everywhere!

We have just completed new menus for the Wadebridge coffee shop, Caraways. They approached us to re-design their menus to reflect the feel of their friendly cafe. We kept within their colour scheme of coffee browns, caramels and creams, but added a dusky sky blue. I chose a friendly serif font and filled the pages with my drawings of coffee cups and cakes, sandwiches and salad. The menu took the format of A5 folded with a durable matt finish. The front page has an illustration of a large cup of steaming hot coffee, with a dotty frame surrounded by a crisp white background. Inside the format has titles, descriptions and prices separated by dotted lines and distinguished by colour and weight. The menu is such an important part of a cafe and we are pleased that Caraways now has something representing them in a fun and relaxed manner.