Second Draft

Riding Out The Recession is a website we built for Sean Maher, who has already set out on his mammoth bike ride to Africa. We designed the logo to be clean and clear, but with an adventurous, youthful edge, with the handwritten letters and fresh colours. The playful image of a cyclist riding the letters 'e' and 'c', and the silhouette of the continent tell the story of the trip. The website has been created to be a functional vehicle for finding out information about Sean, his cause, and the people who are helping him do it. The site is also a link to find out what Sean is doing with up-to-date information from social networking sites, and his own blog. We hope this website is a useful tool for him to share his adventures with us and we look forward to reading his latest news! Written by Marie Lawley

Brand design has moved in new directions in recent years, and with the advent of mobile internet, promises to develop into ever new unexpected formats. Twitter has snowballed in recent months, and continuing our clients' visual identity here is also important. Above is the custom Twitter background that we created for Sean Maher's Twitter feed. It carries his brand for the charity bike ride, Riding Out The Recession, where he will be heading from Cornwall to Cape Town. It carries artwork from the website we are currently putting the finishing touches on, and his new logo. Make sure you keep an eye on his progress, we will put updates on our blogs and Sean will be both twittering and blogging as he travels.

We have just completed work on the new identity of Riding Out The Recession, a fund raising bike ride from Cornwall to Cape Town by Sean Maher. Marie has been working on the project, and wrote the following about the process so far: “Sean came to us to see if we could help him with branding and a website for his bike expedition. We thought his plan to 'ride out the recession' was a great idea and wanted to help so he can get the maximum support for his charities. We started by creating a logo for him, looking for something that tells the story of his journey. We choose a hand-drawn style that reflects a personal feel, whilst the colours suggest the action and adventure of his quest. We are looking forward to keeping up with Sean's progress as we work on other elements of the project, such as his website, which will feature a blog and image gallery so everyone can keep up to date with his latest movements. We are very excited to be involved, and hope Sean will raise lots of ...