Second Draft

I knew I was heading to Bude, but still forgot my camera, so my iPhone had to suffice. We had been meaning to take a shot of the new sign we designed for Bored Lizard Surf Shop for some weeks, and as the late Autumn sun slipped behind the shops, I made the most of the fading light. We created the brand for Laurent Calvez's surf shop a few years ago, and it was good to see it on Bude high street. He has steadily added the new logo and colours to different areas of his business including posters, advertising and website. Bored Lizard has become an established feature of the seaside town, and has expanded its stock available in the store and online.

The new Bored Lizard website went live this week, now featuring an e-commerce shop, controlled by a CMS system that allows the client to add products himself. Laurent, the owner, has been running the growing business for five years now, and has expanded his range of products from the existing Stoneage brand, to include his own Bored Lizard clothing. We helped out by redesigning his logo in 2006, which he has since applied to hoodies and t-shirts, soon to be available on the website. Th redesign this time was minor, it simply involved turning the static products page into a live shop, leading customers through to PayPal where they can buy the items. This is a basic shopping system, with no need for a search facility, but it has the flexibility to include all of the lines that Bored Lizard stock.

We've just started work converting the existing Bored Lizard website to an e-commerce site. Laurent Calvez is now going to be selling his own brand of surf clothing online, along with other products in his popular, Bude based shop. Right in the centre of town, you can't miss Bored Lizard, and there will soon be a new sign outside with the logo we designed for them last year. Emma enjoyed designing two posters as well, a real opportunity to get her creative juices flowing! The new website design should be online soon, but in the meantime, if you are looking for online surf clothing, then have a look at the site to get an idea of what is to come.