Design Musings

We are doing some more work for David at Buttermilk Shop at the moment, and were very pleased to hear that they have had their best Easter so far - and he attributed some of that success to the new packaging we gave them! You can see a selection of the packaging in the photo above, available from their shops in Padstow and other outlets, such as Kingsley Village. We are also really looking forward to working with them on an exciting design for their new e-commerce website. Marie Lawley

"Buttermilk Shop is a Cornish fudge company with shops in Padstow and Port Isaac. We recently designed them a new logo, representing them with a fresh, contemporary and colourful brand. We also created a line drawing to reflect their seaside location. The packaging combined Emma's illustration of a Cornish port with the new logo and clear text on bold backgrounds. The packaging was designed for three different types of products: fudge in a bag, slim box and multi-tiered boxes in different sizes. The whole collection works well together with each flavour having its own identity by having its own designated colour." Marie Lawley This was a project which involved the whole creative team, and the finished result took in the strengths of each member. We are working on a website to sell Buttermilk's products, the design will reflect and extend the brand. Keep an eye out to see when it is launched, as the fudge is certainly not worth missing!

We had a chance to produce a sneak preview of the new branding and design created for Buttermilk Shop. After working for quite some time to distil the separate elements of the business, we have completed the greater part of the project. But the new designs have yet to be printed. That was when the owner of the business had a little job that could queue jump and give us a chance to test out the brand. The images are of bag headers created for a new line Buttermilk Shop have started, a pasty made of their delicious fudge! This was obviously intended for a different market to the rest of our packaging work, so Emma came up with a style that focused on capturing the intrinsic Cornishness of both the fudge and the pasty itself. But we were still able to tie in the packaging to the new brand, and Marie helped apply the logo and layout that will be seen across the boxes of fudge and website. This was created in black and white to emphasise the Cornish location and product. So, somewh...