Design Musings

We have had some great websites come into being recently - and we thought we would show you one of our latest, Trail Bike Hire. If you live in or have visited North Cornwall then no doubt you have heard of the Camel Trail. When I holidayed in Wadebridge as a child I was convinced that camels were involved, but sadly no, the camel reference is to the River and not to a Moroccan caravan. The trail itself takes the route of an old railway track and runs through some very scenic landscape. The route is mainly flat and travels through Padstow, Wadebridge, Bodmin and Wenfordbridge. Trail Bike Hire supply bikes from their Padstow base for the Camel Trail. Our brief was to create an informative and easy to use website. I wanted the design to be fresh and modern and to capitalise on the current trend for everything bike. Some elements from their existing brand were also used, such as the lovely Gill Sans font (featured in June’s Design Classic: Penguin Books ) which evokes the railway c...

Cycle hire in Cornwall is very popular, in fact, most of the websites we had put together before we started up Pickle Design properly were for cycle hire centres! Where we are based on the North coast is particularly well populated by bikes. Wadebridge is in a great place for cycling, right in the middle of the main stretch of the Camel Trail, and that means there are a lot of hire centres here. Trail Bike Hire is located in Padstow, at the beginning of the trail though. Quite a simple design, but hopefully effective for that reason. We did a photo shoot for Jim and Chris at Trail Bike Hire last autumn, just before it got really cold wintry, still a few leaves on the trees. Only one shot has been used on the site though, the homepage, the rest will hopefully be added at a later date. They do feature in the leaflet heavily though. A friend of Marie’s did the shoot on one of Jim’s bikes, and produced some great results.