Design Musings

We recently have been designing quite a few business cards for our clients, this one in particular is for luxury holiday cottages in Polzeath, Mesmear. I love business cards as they are a chance to have a little fun with the brand. In such a small space, bold colour and design can be used to full effect.  With these cards I wanted to make the most of our client's location. Being so close to the sea and great holiday spots on the North Cornish Coast, I thought the best way to communicate this was by drawing a little map. As well showcasing location, the friendly style of illustration speaks of escapism and holiday vibes right from the outset.  The business cards are full colour using soft blues, greens and grey, and for added interest we picked the logo out in blue hot foil. The foil makes the logo shimmer beautifully, just like the sea.  The tone of voice is friendly and inviting with a well-chosen quote setting the scene, The Sunday Times writes "This is as clos