Riding Out the Recession

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Logo Design
We have just completed work on the new identity of Riding Out The Recession, a fund raising bike ride from Cornwall to Cape Town by Sean Maher. Marie has been working on the project, and wrote the following about the process so far:

“Sean came to us to see if we could help him with branding and a website for his bike expedition. We thought his plan to 'ride out the recession' was a great idea and wanted to help so he can get the maximum support for his charities.

We started by creating a logo for him, looking for something that tells the story of his journey. We choose a hand-drawn style that reflects a personal feel, whilst the colours suggest the action and adventure of his quest.

We are looking forward to keeping up with Sean's progress as we work on other elements of the project, such as his website, which will feature a blog and image gallery so everyone can keep up to date with his latest movements. We are very excited to be involved, and hope Sean will raise lots of money for these worthy causes,” Marie Lawley.

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