Branding, Print and Website Design for BeauPeople

I wanted to share a recent brand we completed, BeauPeople. Our client approached as at the very start of her new business in workforce development. She needed a corporate and professional identity which showed she meant business, but still reflected her bubbly personality and approachability.

We designed a logo in warm autumn hues with harmonising imagery. One of our client's great assets is her ability to bring unity and conflict resolution to the work place, so we looked at ideas of building bridges, Japanese design and elements of balance. The final logo communicates the harmony our client can bring to a situation, the 'beau' and 'people' acting also like a reflection.

When it came to designing the business card I continued to use the two colours of her brand, and bold clear placement of the logo. I felt that some explanation was needed, so a friendly speech bubble helps to communicate the personal side of the service.

Next we concentrated on the website. A simple site that works as a reference point to encourage people to contact our client. Having limited imagery, I wanted to bring in some texture to help soften the corporate edge. So used a water colour effect for the background - a nod to Japanese style - kept the navigation very minimal, and allowed the focus to be on explanation as well as getting in touch.

Overall we created a simple but bold brand that provided the client with a platform to launch her business and communicate her skills.

Emma Julian