Picaloulou's Hand-Knitted British Children's Clothing

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We have just completed a very exciting project for brand new company, Picaloulou, a web-based business selling beautiful hand-knitted woollen clothes for children.


These are the highest quality and completely British. Our task was to design a website that would communicate the integrity and beauty of the brand, and feature an easy to use online shop. We worked on the look allowing plenty of white space for the stunning photographs, with a colour scheme of muted greys. The brightness comes from the woollen garments themselves and the vibrant logo.

The home page has fading images using handwriting to create an informal feel. There are also feature boxes that connect straight through to key pages. The Facebook and Twitter logos have been custom designed, in-keeping with the rest of the site, and we have used little elements of illustration to bring a child-like feel.


As well as designing the pages for the shop, all restrained and clear, we have created the concept for the blog that will be online soon. With all these features, this site is personal, user-friendly and show cases their beautiful product.

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