Logo Design for Time and Tide

This is the logo that we created for media company Time and Tide. The client was looking for a simple mark that would be as striking as a small label on a piece of equipment along with holding its own on film credits.

Time and Tide wanted the mark to work in simple black and whites and have an element of tongue in cheek. We discussed many different and disparate directions: sailors tattoos and other nautical themes, coats of arms, and the work Keith Haring and Stussy.

We kept the line thick and bold, as if it had been drawn by a marker pen, ensuring it was not over worked, and this gave us a finished result that works well black on white, or reversed.