New Branding for Cornish Fudge Company

Buttermilk Shop wanted a fresh contemporary look for their Cornish fudge company, but essential in the brief was ensuring that their primary market was not alienated during the change. This is a challenge we face with many projects, as the years spent building up a customer base are not to be taken lightly.

We came up with a clean typographic solution which could be placed onto different colours to reflect different flavours on the packaging. This is accompanied by a small line drawing, reflecting the Cornish coastline. The vector image is key to the connection between old and new, a crisp modern style of illustration representing the long tradition of Cornish fishing ports where the Buttermilk shops are located.