Design Musings

Buttermilk Shop wanted a fresh contemporary look for their Cornish fudge company, but essential in the brief was ensuring that their primary market was not alienated during the change. This is a challenge we face with many projects, as the years spent building up a customer base are not to be taken lightly. We came up with a clean typographic solution which could be placed onto different colours to reflect different flavours on the packaging. This is accompanied by a small line drawing, reflecting the Cornish coastline. The vector image is key to the connection between old and new, a crisp modern style of illustration representing the long tradition of Cornish fishing ports where the Buttermilk shops are located.

Every time we receive the North Cornwall Advertiser, we cannot help but check through to see what businesses we recognise and see how they are marketing themselves, and it is always enjoyable to add something to the range of companies featured. The Waterfront Cafe Bar in Polzeath recently contacted us wanting to try a different approach to their existing advertising campaign. We worked with the images and logo that they already had and presented them in a new way, focusing on pitching them to their target market of diners looking for somewhere with personality and class. This advert was designed on a very tight deadline, meaning that we saw it in print very quickly, as the new edition was dropped onto our doormat. Another reason for us to pore through the paper...